I don't believe in manufactured profiles.

You know the type: the student who started a nonprofit at 14, won national science competitions, and volunteers at a hospital every weekend. Ask them why they care about any of it and they go silent.

I've spent years in marketing. I can spot this performance from a mile away. Admissions officers can too.

What I believe in

Authenticity works. The students who get into great schools and actually thrive once there are the ones who know themselves. They can articulate what they care about and why. Their applications tell a coherent story, not a laundry list of achievements.

The real work of self-discovery means understanding your patterns, your values, what energizes you versus what you have been told should energize you.

My path here

I spent years in marketing at Microsoft, learning how to read systems and tell compelling stories. The work that lit me up was always mentoring. Helping interns and early-career colleagues figure out what they wanted and how to get there.

That led me to college admissions counseling, first for firms like Empowerly and Cambridge Coaching, now building my own practice. I have worked with dozens of students. The pattern holds every time: the ones who do the introspective work end up with better outcomes. Not just in admissions, how they approach life decision beyond the process.

Who I work with

Students who:

• Feel overwhelmed by the pressure to look impressive
• Suspect they might be building a profile that is not actually theirs
• Want to find their voice, not just check boxes
• Are willing to do the uncomfortable work of self-discovery

Parents who:

• Want their child to end up somewhere they will actually thrive
• Care more about fit and growth than prestige for its own sake
• Trust their kid to lead, with expert guidance in the process

My philosophy

The process matters. How you navigate applications shapes how you see yourself. We can make it constructive.

Authenticity wins. Admissions officers read thousands of applications. The ones that stand out are real.

This is bigger than college. The self-awareness you build now serves you for life.

Let's talk

If this resonates, I would love to hear from you. [Contact me here] to set up a consultation.

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When I am not working with students, I am writing at itsthatdeep.com, traveling with my husband, and probably overthinking whatever book I just finished reading.